Kirstin Barbour

PROFILE

Visionary marketing and brand leader with 15+ years of experience building and evolving brands through emotionally compelling, data-informed creative. Proven ability to lead bold brand strategy, mentor high-performing teams, and execute across complex, multi-channel environments. Adept at driving design systems, storytelling, and campaign innovation that cut through noise and fuel rapid business growth. Passionate about crafting experiences that connect audiences with purpose—and power results.

SELECT ACCOMPLISHMENTS

  • Delivered integrated marketing programs that drove 22 consecutive months of net subscriber growth with a key affiliate partner.

  • Developed POS marketing strategy for STARZ Play’s first affiliate launch, establishing a scalable model for future rollouts.

  • Led Mark Award-winning campaign targeting mature segments, achieving a 101% lift over BAU in digital HHs and a 27% in analog HHs.

  • Administered $47M Retailer Co-op Advertising Program, focusing on acquisition strategies for satellite services.

  • Directed major events including CES, talent partnerships, and a 3,000+ attendee annual training conference.

  • Recruited and mentored 10 coordinators/specialists at EchoStar, with 7 promoted under leadership.

  • Scaled project output by 300% through agile workflows and project management tools, improving client satisfaction while maintaining budget efficiency.

  • Directed launch initiatives for over 100 new product introductions across the U.S. and Canada, including international supplier partnerships.

PROFESSIONAL EXPERIENCE

NexCore Group LLC | Director, Marketing Denver, CO | 2018 - 2025

Led strategic marketing initiatives supporting enterprise-wide growth across multiple business lines, optimizing performance, brand integrity, and revenue generation.

  • Directed and developed a high-performing team of six marketers, fostering a collaborative, results-driven culture aligned with business goals.

  • Built five senior living brands simultaneously, from the ground up, including persona development go-to-market (GTM) strategy.

  • Drove project expansion by 897% in one year, launching internal and third-party pipelines; senior living projects grew 27x.

  • Achieved 136-365% project growth across business lines by prioritizing high-revenue opportunities and aligning cross-functional strategies.

  • Transitioned and optimized web platforms for ADA compliance issues, performance, and analytics integration enabling data-driven decisions.

  • Integrated AI tools to streamline workflows and refine messaging strategy.

  • Cut agency costs for leasing projects by 67% through strategic vendor management and in-house efficiencies.

  • Spearheaded GTM strategies in collaboration with business development, sales, leasing, and executive leadership.

  • Creative design and execution of multi-channel campaigns.

  • Directed creation and execution of documented brand guidelines to increase operational efficiency when onboarding agencies and educating senior living sales and marketing teams to maintain brand integrity.

  • Launched intranet for corporate communications and brand-aligned office relocation assets.

  • Oversaw public relations, crisis communications, and social media protocols.

  • Managed agency partnerships across creative, digital, and web services to ensure aligned execution and ROI.

  • Led content strategy leveraging storytelling to emotionally connect with target audience.

Starz Entertainment, LLC | Director, Affiliate Marketing & Senior Marketing Manager Englewood, CO | 2006 - 2017

Led B2B and B2C marketing initiatives supporting a 25+ person sales team, driving subscriber acquisition and retention to exceed $700M in annual revenue targets.

  • Directed integrated marketing campaigns using $20M+ in co-op funds, increasing campaign effectiveness and subscriber growth.

  • Championed STARZ rebrand by developing persuasive internal presentations and tools to secure sales team alignment and advocacy for the new brand direction.

  • Developed marketing strategy and creative execution across a variety of emerging technologies and platforms to expand reach and engagement.

  • Orchestrated national campaign to drive subscriber growth and On Demand usage, including free preview and sweepstakes driving a 150% increase in views and 92% boost in set-top-box usage.

ADDITIONAL EXPERIENCE

Circuit City Stores, Inc. | Import Operations Manager & Import Category Manager Richmond, VA | 2003 - 2005

EchoStar Communications Corp. (DISH Network) | Marketing Manager & Marketing Specialist Littleton, CO | 2000 - 2003

Siemens Energy & Automation | Sales Engineer, Construction Sales Englewood, CO | 1996 - 2000

AWARDS & PUBLICATIONS

  • NexCellence Award (Employee of the Year) – 2020 | NexCore Group LLC

  • CCN Team Running On Empty Award – Q4 2007 | Starz Entertainment, LLC

  • Employee of the Month – August, 2000 | EchoStar

  • “An AXΩ Lifetime Commitment: How I’ve Chosen To Make A Difference” – Summer 2010 | The Lyre

TECHNICAL PROFICIENCIES

Productivity & Office: Microsoft Office Suite, Monday.com, Google Workspace, Zoom, Mailchimp, Global Edit, Eventbrite, Cvent, and CustomShow

Creative & Design: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat)

Project Management: Monday.com, Microsoft Project, Visio, SmartPath

AI Tools: ChatGPT, Jasper

Digital Asset Management: OpenAsset, Aprimo

People & Expense Management: 15Five, UKG, Concur

Also experienced in various proprietary software.

ACADEMIC CREDENTIALS

BSBA Marketing, Organizational Management, and International Business | University of Colorado at Boulder, Leeds School of Business Cum Laude and Dean’s List

Manager Mastery Program | DISH University

Expanded Leadership Development Program | Vanry Associates High Performance Executive Counsel

ASSOCIATIONS

Member: Cable & Telecommunications Association for Marketing; Nu Nu Chapter of Alpha Chi Omega Alumnae Board; Rebuilding Together community service program; Independent Electrical Contractors; Golden Key National Honor Society; Order of Omega Greek Honor Society; American Marketing Association; Alpha Chi Omega Sorority