Kirstin Barbour

PROFILE

Marketing executive with 15+ years leading brand strategy, campaign execution, and marketing operations across multi-brand organizations. Built an integrated marketing function from the ground up, launching five brands simultaneously while managing seven concurrent websites, a multidisciplinary creative team, and a network of agency partners. Comfortable operating at both altitudes: setting positioning and governance standards with executive leadership, then aligning cross-functional teams to bring campaigns to life. Known for translating business goals into clear priorities, championing CRM and marketing automation adoption, and holding a fast-moving portfolio to a consistently high standard.

CORE EXPERTISE

PROFESSIONAL EXPERIENCE

DIRECTOR, MARKETING

NexCore Group LLC | Denver, CO | 2018-2025

Owned enterprise brand strategy, governance, and creative direction across a multi-brand healthcare and senior living real estate portfolio. Reported to executive leadership and set brand standards for teams outside a direct reporting line.

Brand Strategy, Positioning & Governance: Built and scaled five senior living brands simultaneously from inception, developing positioning, visual identity, and go-to-market strategy for each, and grew senior living creative project volume 27x.
Marketing Operations: Established the marketing operations infrastructure for a seven-brand portfolio, standardizing intake, workflows, and reporting to support enterprise growth. Introduced agile workflows and project management tooling, while protecting operating budgets, increasing creative project throughput 300%.
Cross-Functional Collaboration: Led teams spanning brand, creative, content, production, events, and internal communications while collaborating with C-Suite, Finance, Business Development, and Property Development, delivering integrated campaigns tied to enterprise growth targets.
Marketing Technology: Guided integration of advanced MarTech stack (DAM, CRM, Monday.com, analytics), optimizing digital performance, audience segmentation, and system-level lead management.
Executive Communication: Oversaw executive-level deliverables, including board decks, quarterly investor reports, and cross-functional alignment updates for senior leadership.
Budget Management: Developed internal capabilities, brand governance, and agency consolidation, reducing agency spend 67%.
Team Leadership: Mentored and developed a multidisciplinary team of seven direct reports spanning marketing, design, web development, and video production, plus three freelance designers and five marketing agencies concurrently.

DIRECTOR, AFFILIATE MARKETING | SENIOR MARKETING MANAGER

Starz Entertainment LLC | Englewood, CO | 2006-2017

Led brand marketing and go-to-market strategy and execution for a $700M+ portfolio of affiliate partners at a national subscription entertainment business during a period of major digital transformation, supporting a 25+ person sales team.

Brand Positioning: Directed an award-winning campaign that repositioned the brand for mature audiences, earning the CTAM MARK Award while driving a 101% lift in digital usage and a 27% lift in analog channels.
Brand Governance: Spearheaded the STARZ brand transformation and rebrand rollout for affiliate partners, developing alignment toolkits, messaging frameworks, and training assets for internal teams and partners nationwide.
Integrated Marketing Campaigns: Directed integrated campaigns across digital, social, TV, print, and retail for the affiliate network, driving a 150% lift in On Demand viewership and a 92% increase in product usage, sustaining 22 consecutive months of subscriber growth.
Budget Management: Managed $20M+ in annual co-op and partner marketing investment, aligning brand objectives with distribution partner growth strategies, ending years within 3% of forecast.
Go-To-Market Strategy: Defined scalable GTM strategy and training programs for STARZ Play, establishing a playbook for future tech-based product launches.
Cross-Functional Collaboration: Oversaw cross-departmental collaboration with Finance, Sales, Product, Programming, Creative Services, and Legal to ensure campaign alignment with corporate objectives and compliance standards while maximizing ROI.
Agency Management: Managed national creative agency and production partners end-to-end, from brief through broadcast, digital, and print execution, maintaining brand consistency across every touchpoint.

ADDITIONAL EXPERIENCE

Circuit City Stores, Inc. | Import Operations Manager & Import Category Manager

EchoStar Communications Corp. (DISH Network) | Marketing Manager & Marketing Specialist

Siemens Energy & Automation | Sales Engineer, Construction Sales

AWARDS & PUBLICATIONS

NexCellence Award (Employee of the Year) – 2020 | NexCore Group LLC
CCN Team Running On Empty Award – Q4 2007 | Starz Entertainment, LLC
Employee of the Month – August, 2000 | EchoStar
“An AXΩ Lifetime Commitment: How I’ve Chosen To Make A Difference” – Summer 2010 | The Lyre

TECHNICAL PROFICIENCIES

Creative & Design: Adobe Creative Cloud (InDesign | Illustrator | Photoshop | Acrobat)

Project Management: Monday.com | Microsoft Project | Visio | SmartPath

AI Tools: ChatGPT | Jasper | Claude

Digital Asset Management: OpenAsset | Aprimo

People & Expense Management: 15Five | UKG | Concur

Also experienced in various proprietary software.

ACADEMIC CREDENTIALS

BSBA Marketing, Organizational Management, and International Business | University of Colorado at Boulder, Leeds School of Business | Cum Laude and Dean’s List

Manager Mastery Program | DISH University

Expanded Leadership Development Program | Vanry Associates High Performance Executive Counsel

ASSOCIATIONS

Printable Version

Kirstin Barbour

720.937.5911

kirstinbarbour@gmail.com